iPS 278: App Marketing Hacks with Steve Young

00:00 37:45
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In this episode of the iPhreaks Show Charles Max Wood interviews Steve Young, founder of Appmasters.com.Steve shares was for apps to rise in rankings on the app stores. He shares specifics for both the Google and Apple app stores. The top thing people can do it to make sure they use keywords in titles, subtitles, and descriptions. He also explains the spanish-mexico localization.

After explaining how he got into marketing, Steve shares more clever tips for getting your app to the top of the list. Continuing with keywords, he warns against cramming keywords because both Apple and Google will punish you for it. The key is finding the balance between keywords and readability.

Figuring out what keywords to use takes a lot of work. Steve shares some services and resources that will do it for you. Other clever things you can do to find keywords include using common misspellings of keywords, not using spaces and using multiword keywords. They also discuss how ratings, categories, and screenshots improve rankings. Steve shares the best ways to get featured.

Panelists

  • Charles Max Wood

Guest

  • Steve Young

Sponsors

  • Sentry– use the code “devchat” for two months free on Sentry’s small plan
  • CacheFly

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FAQ

What is AppMasters.com?

App marketing company


What does Appmasters.com do?

They find cost effective ways to raise downloads.


How do you improve the number of ratings your get?

Make it so users don't have to leave the app to rate and ask them to rate at the right moment.


What is the number thing developers can do to boost their number of downloads?

Using as many keywords as possible into titles, subtitles and descriptions.


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